OBJECTIVE
Create a playful logo with a vintage feel to celebrate the history of the queer rights movement for an LGBTQ+ owned and operated apparel company dedicated to community visibility and empowerment.
CONCEPT
Incorporate the body of a unicorn into the shape of the logo typography coupled with a distressed XO inspired by the sexual connotation of XXX and the puppy love purity of XOXO love letter salutations.
