OBJECTIVE
Design logo iterations for Metamorphosis, a University of Oregon sanctioned, student-run art collective dedicated to animal rights and environmental conservation through creative expression.
CONCEPT
The logo mark is a butterfly silhouette in its most stripped down and essential form. A butterfly was selected as the graphic icon for the logo because of their own metamorphosis from a caterpillar. Each term the logo evolved visually to represent the changing landscape of dialogue while further emphasizing that change from the status quo is possible.
Designed marketing materials for student recruiting and literature for Metamorphosis' participation in University of Oregon's Spring Storm, 2016. Double-sided handbill (above), student call-to-action poster (below).
(Below) Layout design: two two-page spreads for Metamorphosis' contribution to "Euzine," an annual community-wide zine pop-up market held in downtown Eugene, Oregon that features artwork from local community members.
