Collaborated with 7 Devils Brewing Co. to design product labels and marketing collateral for pub and retail distribution. Personally developed a standard format for their 16oz. can and 22oz. bottle labels.
OBJECTIVE
Design a set of individually distinct cans that appear cohesive when displayed together in a retail environment. Include landmarks specific to Coos County
CONCEPT
A set of standardized graphic labels featuring images of natural landmarks found around Coos County, corresponding to the beer namesake when applicable, and evoking the positive energy associated with the pub and its decidedly coastal and community-oriented culture.