OBJECTIVE
Create a fun, bright logo with lots of energy -- something friendly and welcoming to combat the angry vegan stereotype.
CONCEPT
I took a tongue-in-cheek and subversive approach to developing this brand, riffing off the old vegan joke, "How do you know if someone's vegan? Don't worry, they'll tell you," and even older adage, "the squeaky wheel gets the grease."
Business cards (above). Restaurant incentive cards (below). Designed cards for digital download/to be physically shipped. Cards are left (along with bill and tip) after meal to encourage and thank local restaurants for carrying vegan options and promote online engagement.
